Célèbre | 2017

In 2017, HELHEST worked together with the French-Danish rap group KONQLF on graphic design work for their album covers when we were approached by one of the members about an idea he had for a clothing brand. Célèbre, meaning popularity in French, stood for diminishing the importance of celebrities and stardom in the modern world. Bringing popularity to everyone with this sleek suede cap design.

Since that time, Célèbre has become a more widely popular brand, with hundreds of likes on Facebook, hundreds of followers on Instagram, and people spotting the cap at Smukfest, during interviews with Carpark North and even on DR.